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Dealer case study · nurture. voice · An independent used car dealer in North London

£41,800 more profit a month.

The phone used to ring out after closing. Then Alex, our voice add-on, picked up.

11 more cars a month, up 21%, at the dealer’s average £3,800 profit per car, counting the car and the finance.

About 100 cars in stockOut-of-hours calls only22 May to 18 Sep 2026
What Alex did
11more cars a month£3,800profit per car£41,800more profit a month
Before and after figures reported by the dealer.
What Alex did

Nearly nine hours of calls nobody was there to take.

Alex answered the phone after closing. He found out what each caller was after, talked through the stock and answered their questions. Then he booked an appointment or passed the lead to the sales team for the morning.

Callers asked about 213 different cars. Alex matched each one to live stock in the dealer’s DMS. Some of them:

  • BMW M4
  • Audi SQ7
  • Mercedes-AMG G63
  • Audi RS3
  • BMW X5
  • Mercedes E-Class
  • Audi A5
  • BMW 7 Series

Alex doesn’t negotiate or quote finance. Anyone who wants that gets a callback booked with the sales team.

The calls

536minutes of conversation. Nearly nine hours.
224calls lasted over a minute. 74 went past two.
5min+the longest call.

The cars

246calls were about a specific car in stock.
213different vehicles discussed.

The leads

55%of out-of-hours calls became a lead with an action.
216leads passed to the sales team.
38appointments booked into the sales calendar. No one involved.
At your site

We’ll measure it on your numbers, not ours.

New dealers start with nurture., which answers and follows up every lead from your DMS. Before we switch it on we agree a baseline with you, then report against it every week.

Your lead-to-sale conversion before nurture.Baselineagreed up front
Leads answered, followed up, booked and soldWeeklyreport
Sales are matched back to their enquiry from your order list.
Hear Alex live

Ring Alex now.

A made-up dealership with real stock and a real diary. Same Alex your buyers would get.

Demo line020 3912 0204
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