Every lead followed up until they’re ready to buy.
nurture. picks up every lead the moment it lands in your DMS and replies in minutes with the detail the buyer asked for, checked against your stock list and opening hours. Then it keeps following up, by email from your own inbox and on WhatsApp. Your team approves every reply.
nurture. picks up every lead from your DMS, replies in minutes from your real stock, and follows up until they’re ready. Your team approves every reply.
New lead in your DMS, from Auto Trader.
How Tom approves a replyOne buyer. Six days. One thread.
Hannah filled in a form on a Tuesday lunchtime.
Hannah Brooks · Kia Sportage · one thread in nurture.
- LeadTue 12:10
Hannah fills in a form
She asks about the grey Kia Sportage on your website. The lead and her details land in your DMS, and nurture. picks it up straight away.
nurture.New leadHBHannah BrooksKia Sportage · website form · 12:10From your DMSEmail and mobile - EmailTue 12:13
A proper answer in three minutes
nurture. checks the stock list and your opening hours and drafts the reply. Aisha approves it, and it goes from your own inbox, signed as the dealership.
From Nurture Demo Motors, your own inboxSubject The Kia Sportage you asked aboutHi Hannah, thanks for asking about the Sportage. It’s a 2022 GT-Line in Lunar Silver with 19,000 miles and one owner, on the forecourt now. We’re open until 6 tonight and 9 to 5 on Saturday if you’d like to see it.
Nurture Demo Motors
- WhatsAppThu 10:00
She goes quiet, so it follows up
No reply by Thursday. She ticked WhatsApp on the form, so nurture. follows up there. Aisha approves it first.
WhatsApp · Nurture Demo MotorsHi Hannah, it’s Nurture Demo Motors. Just checking the Sportage details reached you. Happy to answer anything here.10:00 - ReadyThu 18:20
Ready to talk numbers
Hannah asks about part-exchanging her Juke and what it would be a month. That needs a person, so nurture. hands her to Tom by name, with the whole conversation.
WhatsApp · Nurture Demo MotorsCould I part-ex my Juke? And what would it be a month?18:20nurture.Ready to buyTRHannah Brooks, for TomPart-ex and finance · whole thread attached - BookedThu 18:24
Saturday 10:30, in the diary
The appointment goes into the sales diary and Tom gets a calendar invite. Hannah gets a confirmation on WhatsApp.
nurture.BookedHBHannah Brooks · Kia SportageSat 10:30 with TomIn the sales diaryInvite sent to Tom - SoldMon
Sold, and counted
When the sale shows up on your order list, it’s matched back to Hannah’s enquiry, so it counts in that week’s report.
nurture.SoldHBHannah Brooks · Kia Sportage1 form · 1 email · 3 WhatsApps · 1 visit · 6 days
It plugs into what you already use.
The answers are only as good as what they’re built on, so nurture. works from your own systems, not a copy someone typed up.
Your DMS
New leads and the customer’s details come straight from your DMS the moment they land. No forwarded emails, nothing typed in twice.
Your stock list
Replies quote the real car: price, mileage and spec, used cars included. Only cars seen on your list in the last 72 hours, so nobody is offered one that’s gone.
Your opening hours
A reply at nine at night says when you’re open tomorrow, and nobody gets booked in while the showroom is shut.
Your sales diary
Appointments go straight into the diary, and the salesperson gets a calendar invite.
Your own inbox
Emails go from your Microsoft 365 address, signed as the dealership. When the buyer replies, it lands on the same enquiry.
For buyers who’d rather message than email. Set up in your dealership’s name.
nurture. drafts. Your team approves.
Every reply is written from the enquiry, your stock list, your opening hours and the conversation so far, and signed as the dealership. To start with, someone on your team reads each one, changes a word if they like, and approves it. Try it.
- Email From your own Microsoft 365 address, signed as the dealership. Replies land back on the same enquiry.
- WhatsApp For buyers who’d rather message. One thread per buyer.
Anyone who replies STOP stops hearing from you.
Drafted from the enquiry, your stock list and opening hours
Who’s waiting, who’s ready, who’s booked.
Replies waiting for approval, buyers handed to each salesperson, and what’s in the diary, on one screen.
More of your leads turning into sales, measured every week.
A baseline first
Before we start, we agree how many of your leads turn into sales today. That’s the number we’re trying to move.
A report every week
Leads picked up, replies sent, follow-ups, appointments and sales, set against that baseline.
Sales from your order list
Each sale on your order list is matched back to the enquiry it came from, so the count is yours, not ours.
Add nurture. voice when you’re ready.
Once nurture. is running, Alex can answer your phone out of hours and when the line’s busy. He answers questions about the car, books viewings, takes callbacks and lets your team know.
More on nurture. voiceTry it on your own leads.
We start with one site. We connect your DMS, stock list, opening hours, diary and inbox, agree a baseline with you, and send a report every week.