Alex answers when your team can’t.
Alex picks up out of hours and when the line’s busy. He checks your stock, the vehicle record and the MOT history while the caller is on the line, then books the viewing. Most dealers add him once nurture. is running.
Alex picks up out of hours and when the line’s busy, checks your stock and books the viewing.
Based on a real call from the Dealer case study. Names and dealership changed.
Josh is asking about a black Audi S3 he saw on Auto Trader.
Do you know how many people tried to reach you last night?
The dealer in our case study didn’t. Their phone just rang out.
Before Alex, calls after closing rang out or went to voicemail. Nobody logged them, so nobody counted them as lost sales.
Then Alex started answering. Between 22 May and 18 September, 224 callers stayed on the line for more than a minute. Most wanted a specific car on the forecourt.
- Audi A5 · is it still in?Rang out
- Part-exchange · wants a personVoicemail, never returned
- BMW M4 · mileage and historyRang out
- Opening hours · open Sunday?Rang out
- BMW X5 · tow bar?Rang out
- Audi RS3 · finance questionRang out
Dealer case study: an independent used car dealer in North London, 22 May to 18 September 2026.
Read the Dealer case studyAlex books the callback. Your team does the deal.
Alex does
- Answers as your dealership, out of hours and when the line’s busy
- Checks your stock and the vehicle record
- Reads the DVSA MOT history
- Books viewings into your sales diary
- Takes callbacks and part-exchange details for your team
- Lets your team know, with the call notes
Alex never
- Negotiate on price
- Quote finance or monthly payments
- Put a figure on a part-exchange
He books a callback instead, and your team rings back with the figures. Following up leads by email and WhatsApp is a job for nurture.
Ring Alex now.
Ask about a car, check its MOT, book a viewing. Ask what it would be a month, and hear him book the callback.