Your rules. Our set-up.
nurture. drafts. Your team approves. Ready buyers go to a person.
What nurture. connects to, what it will and won’t do, and where your data is held. We do the set-up, and we aim to have your first site live within about two weeks. Most of the waiting is on your DMS provider and Meta’s WhatsApp checks, not your team.
nurture. is answering your leads.
- Your DMSWe set it up with your DMS provider
New leads and customer details come straight from your DMS, with the stock list. Cars not seen on it for 72 hours are left out.
- Your opening hoursFrom you, once
So replies say when you’re open, and nobody is booked in while the showroom is shut.
- Your sales diaryWith your sales manager
Appointments go straight in, and the salesperson gets a calendar invite.
- Your own inboxYour IT admin approves it in Microsoft 365
Emails go from your address, signed as the dealership. Your admin can withdraw access at any time.
- WhatsAppMeta checks the business first
Set up in your dealership’s name, for buyers who’d rather message.
- Baseline, then go liveWith your sales manager
We agree your starting numbers for the weekly report. Then replies start, each one approved by your team.
Your team approves. Your buyers opt out.
Your team approves
To start with, nothing goes out until someone on your team has read it and approved it.
Only real stock
Replies quote cars from your stock list, and only ones seen on it in the last 72 hours.
STOP means stop
Anyone who replies STOP stops hearing from you.
Where data is held
Our main database is in London. Some of our providers process data in the US, under UK transfer safeguards.
Hi Hannah, it’s Nurture Demo Motors. You’re booked in with Tom on Saturday at 10:30 for the Sportage. He’ll have it out front and ready.
- WhatsAppOn
- EmailOn
What nurture. hands to a person.
nurture. answers questions about the car and books appointments. Anything that needs a figure or a judgement goes to a named salesperson, with the whole conversation.
What’s your best price on the X5?Marcus Webb
nurture. doesn’t haggle. Tom gets the lead by name.
Try it on your own leads.
We start with one site. We connect your DMS, stock list, opening hours, diary and inbox, agree a baseline with you, and send a report every week.