Last updated 12 October 2026
Who we are
This website and the demo line are run by Nurture Technology Limited (“we”, “us”), the company behind nurture. We are the controller of the personal data described here. You can reach us about anything in this notice through our contact form.
This notice is about visitors to this website, people who use the contact form and people who ring the demo line. If your dealership uses nurture., or you are a customer of a dealership that does, see the last section.
What we collect
When you use the contact form: your name, work email address, the business you’re with, the option you pick for what describes you, your phone number if you give it, and your message.
When you visit any page: our hosting provider automatically receives technical information needed to deliver the page and keep the site secure, such as your IP address, browser type, the page requested and the time. We don’t use this to identify you.
To stop abuse of the contact form: we hold your IP address briefly in server memory to limit how many messages can be sent in a short time. It is not written to a database and is cleared within minutes.
Calls to the demo line
Our demo line (020 3912 0204) is answered by Alex, an AI assistant, for Nurture Demo Motors, a made-up dealership. When you ring it, our voice providers process the call so Alex can understand and answer you. Calls may be recorded and transcribed so we can check how Alex did. Please don’t share anything sensitive: it is a demo. Bookings and callbacks made on the demo line are test records and are deleted after 14 days.
Cookies and tracking
This website sets no cookies and uses no analytics, advertising or tracking tools. There is nothing to accept or decline. Fonts are served from our own domain, so your browser doesn’t contact Google or any other third party to load them.
Why we use it, and our lawful basis
We won’t add you to a mailing list because you used the contact form. We don’t sell personal data, and we don’t use it for automated decisions about you.
Who we share it with
- Vercel, which hosts this website and processes the technical data described above on our behalf. If a contact form message can’t be emailed, it is kept in Vercel’s server logs so it isn’t lost.
- Resend, which delivers contact form messages to our inbox, and our own email provider, which holds that inbox.
- Our voice providers (Vapi, ElevenLabs and Deepgram, with OpenAI through Vapi), which handle calls to the demo line.
- Professional advisers or authorities, only where we are legally required to or need to defend a legal claim.
These providers act on our instructions under written contracts and may not use your data for their own purposes. We don’t sell personal data.
International transfers
Some of our providers process data outside the UK, including in the United States. Where they do, we rely on the UK International Data Transfer Agreement or Addendum, or the UK Extension to the EU US Data Privacy Framework, as the law requires.
How long we keep it
- Contact form messages and email correspondence: up to 24 months after our last contact with you, unless it becomes part of a business relationship.
- Hosting logs: kept by our host for a short period, typically no more than 30 days.
- Rate-limit data: minutes, in memory only.
- Demo line bookings and callbacks: 14 days.
Your rights
Under UK GDPR you can ask us to:
- give you a copy of the personal data we hold about you;
- correct anything that’s wrong;
- delete your data;
- restrict how we use it, or object to us using it on the basis of legitimate interests;
- send your data to you or someone else in a portable format, where that applies.
Send us your request through our contact form and we’ll respond within one month. There is normally no charge.
Complaints
Please tell us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.
Changes to this notice
If we change how we handle personal data here, we’ll update this page and the date at the top. Questions about any of it? Get in touch.
If your dealership uses nurture.
The nurture. app has its own privacy notice. It covers the dealerships that use nurture., their customers and enquiries (where we act for the dealership as its processor), connected inboxes and calls. Read it at app.nurturetechnology.co.uk/privacy. The terms for using the app are at app.nurturetechnology.co.uk/terms.